Top Five Reasons To Trademark Your Beauty Biz NOW
Alright boss lady, here we are.
You’ve established yourself in the highly-competitive health and beauty space. You’ve spent hours pouring yourself and your expertise into your business, and you’ve hustled to get your brand noticed. I’ve been there. I know what it takes. But I also know how quickly it can disappear if it’s not properly protected.
The idea of trademarking can seem overwhelming and you may even question if it’s worth the time and expense. After all, entrepreneurship (especially in those early days) comes with tight budgeting and a close eye on where every dollar is going. But I’m here to tell you, it is worth it.
Here are five reasons you should trademark your beauty business NOW.
Establish legal ownership of your brand.
It’s YOUR brand, shouldn’t YOU own it? A registered trademark gives YOU the exclusive right to use your business name or logo in connection with the services you are providing or the products you are selling. There is a common misconception that all you need to own your business name is an LLC. Not the case. An LLC is NOT brand ownership.
Put other beauty pros on notice.
Having a trademark registration is like a giant, flashing sign (let’s make it neon) letting other professionals in your same space know that YOU own your brand name, logo, signature service name, course name, product line name, etc. You’re basically telling them “back up, hands off,” and reducing the chance someone else will try to copy your brand name.
It will save you money in the end.
One of the biggest reasons people avoid pursuing a trademark registration is cost. I get it, every dollar counts when you’re building your empire. However, trademarks are an investment that can actually save you money in the long run, and here’s why. There is no point in building a brand you don’t actually own. All of that money spent on a logo, a website, domain name, merchandise, product line, etc. could be a total waste if someone decides to steal it, OR if it turns out you are infringing on someone else’s rights. Rebranding everything you have built is not cheap, and in the most extreme cases, paying monetary damages would set you back even further.
Build credibility.
As a female business owner it can be hard enough just getting a seat at the table, proving why you and your brand belong there. A registered trademark is one more way to give you, your brand, and your business, more credibility. It shows you are serious about protecting what you’ve built and that you and your brand are worth investing in.
It’s good for marketing.
The health and beauty industry is a visual one, with a lot of emphasis on appearance and first impressions. The registration symbol is a quick and easy way to show your clients and potential customers that your brand, services, products, etc. are worth protecting. It helps build trust and instills confidence in you, your business, and all of the fabulous opportunities you bring to that table.
